Press Release 02.26.24
Service
The rise of competitive video gaming has created a boon in new business opportunities. Our experienced esports lawyers are skilled in strategies to capitalize on this emerging billion-dollar spectator sport.
While the industry creates lucrative opportunities for business and entertainment, esports is still a nascent field. As such, veteran esports players and those new to the industry face common legal issues as well as unanticipated challenges. Addressing both requires a commercially minded approach backed by legal experience and a penchant for innovation. Pillsbury’s esports practice adapts our services to the evolving industry. We leverage our years of experience advising on business and legal issues relating to video games and augmented reality to offer our esports clients a broad view, underpinned by experience in technology transactions, venture capital, finance, gaming, entertainment, intellectual property, mergers and acquisitions, real estate, employment and labor, and regulatory regimes. Our lawyers represent stakeholders at all levels of the esports ecosystem. Our clients include game publishers and developers, media companies, streaming services and investors. Clients include Amazon in its acquisition of Twitch, esports teams such as Cloud9, 100 Thieves and Flashpoint, and gaming companies including Activision Blizzard, Athenascope, Concept Art House, Electronic Arts, Manticore Games, Perfect World Entertainment, Inc., Unknown Worlds Entertainment, Inc and Valve Corporation.
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We advise our clients on all aspects of the industry, from regulatory, financial and other legal issues common to more traditional professional sports, to the host of challenges unique to esports. These include:
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